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New "Artful Entertaining" Category and Expanded Gifts Section Part of Improved Artfulhome.com

Madison, WI, Sep 24, 2008 -- A new "Artful Entertaining" category, featuring everything needed to create an inviting setting for guests, and an expanded Gifts section, making it easier to shop for a particular recipient or occasion, are the highlights of a second major phase of improvements to the artfulhome.com Web site which have launched over the past two weeks. (The first phase, a completely renewed look for the site, launched on July 31, and included the addition of a convenient "What's New" category to enable visitors to find artwork more easily, a perpetual shopping basket that enables customers to conveniently store selected artwork beyond a single online visit, a new "Artist Corner" where visitors can find and learn more about Artful Home artists, and a new "Inspiration & Community" section where visitors can view the latest online catalog, newsletter, blog posts, and decorating advice and interact with the Artful Community.)

The new "Artful Entertaining" category is part of an overall recategorization of all 12,000 items on the Web site to make it easier for visitors to find the art they're looking for. Sub-categories within "Artful Entertaining" include artist-made dining furniture, drinkware, edibles, serveware and storage, table décor, and tea and coffee service, making it easy for visitors to find everything they need, from handmade dining chairs to seat their guests to artist-made chocolates to serve at the end of a meal.

The improved Gifts section enables visitors to shop for:

  • Gifts By Occasion (featuring gifts for 20 different gift-giving occasions--from anniversaries to winter solstice and everything in between),
  • Gifts by Price, and
  • Gifts by Recipient (including gifts for her, him, couples, family, hosts and hostesses, and business associates).

The expanded Gifts section also includes special year-round guides for common gift-giving occasions such as anniversary, business, and wedding gifts, as well as rotating seasonal gift guides throughout the year such as the upcoming Holiday Gift Guide which is scheduled to launch in early October.

Other Web site improvements include the addition of artwork titles to search results to make it easier to find a particular work of art, new options for refining a search (such as "Shop by Room"), and a count of the number of items returned by a particular search. Each artwork page also features a link to the Artful Home's team of Artwork Specialists to help customers looking for a slightly different color, size, or design.
The Guild, Inc.®, doing business as Artful Home®, is the leading online retailer of original art and fine craft items shipped direct to customers from the studios of top North American artists. Artful Home® catalogs present collections carefully selected from more than 12,000 items available through the artfulhome.com website. Since 1985, The Guild has also published annual sourcebooks helping design professionals locate commissionable artists for special projects.

For more information, go to www.artfulhome.com, or contact Julie Kolka, Manager of Public Relations and Partnerships, at (608) 227-4105 or publicrelations@artfulhome.com.

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