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RATEINTEGRATION LAUNCHES LOYALTY MANAGER (RLM) V3 FOR REAL-TIME, EVENT-DRIVEN LOYALTY PROMOTIONS

Latest software release of RLM provides full support for marketing and business analysts to easily create and instantly launch any new loyalty promotion without any IT programming or changing any of the existing systems

Research Triangle Park, Durham, NC, July 20, 2009 -- RateIntegration, Inc., a leading provider of customer loyalty management solutions for communications service providers worldwide, today announced the general availability of version 3.0 of its Loyalty Manager (RLM) software suite.

Since its initial launch, RLM has been the leading end-to-end software solution that delivers measurable improvements not just in churn and ARPU, but also in new subscriber adds and new revenues through partners. RLM offers complete flexibility in developing real-time, event-triggered promotions using a zero-code promotions configuration interface for any loyalty concept. Gartner’s recently published reports indicate that service providers are generating “10-15 times the response rates from real-time and event triggered marketing promotions as compared to mass marketed campaigns".

Powered by RateIntegration’s long-established industry-leading rules engine PriceMaker, RLM is designed to process in real-time any event feeds—including raw network usage (xDRs), enriched or rated records as well as high level business events from customer care and partner systems.

RLM’s unique design ensures ready integration into an operator’s BSS framework such that real-time data capture is possible and that existing subscriber profiles can be used in RLM without data duplication. As a result, unlike traditional campaign management tools, RLM is an integrated online application that enables automated delivery of interactive, phased promotions messaging and rewards using existing BSS components and their diverse outbound marketing channels (SMS/MMS, USSD, call centers, CRM contact points, portals, billing, etc.).

Version 3 of RLM has enhanced several functional areas of the RLM platform, including:

  • Enhanced interface. The RLM promotions configuration client, the RLM Catalog Manager, has new support for the features discussed below as well as many improvements in presentation and usability, as guided by feedback from the RateIntegration user community.
  • Enhanced profile definition. Unlike any other promotion execution platform, RLM 3.0 enables easy set-up of per-promotion subscriber profile variables. Promotion managers can create per-promotion custom statistics (counts, averages, trending variables, etc.) with simple point-and-click set-up. These profiles are used in promotions logic to drive targeted, timely recommendations, advertising, and promotional offers to subscribers.
  • Enhanced support for scheduled processing. RLM 3.0 provides enhanced support for evaluating promotional logic based on a one-time or periodic calendar. This capability makes it easier, for example, for the promotion manager to automate the actions of RLM to ensure a program participant enjoys promotional pricing until a defined stop-date.
  • Enhanced administrative and integration support. The RLM 3.0 server has an augmented set of administrative tools for operations. In addition, the RLM 3.0 server integration layer has more libraries and additional standards-based application programming interfaces (APIs) to better support integrations with billing and customer care systems.
  • Enhanced performance. RLM 3.0 has incorporated several performance enhancements developed in RateIntegration’s internal R&D efforts as well as deployment experiences.
  • “With RLM 3.0, promotion and messaging can be triggered on the basis of any customer behavior pattern, usage threshold, partner-supplied transactions, or other customer actions. This flexibility moves RLM beyond mass-market or segmentation based promotions to highly personalized and timely promotions that have the highest response rates. Most importantly, RLM puts full control in the hands of the marketing and business analysts responsible for promotional campaigns and advanced marketing.” said Thomas Thekkethala, CEO of RateIntegration.

“The RLM Catalog Manager is very powerful, extremely flexible, and frees the marketing group from the typical IT-heavy promotion launch procedure. In practice, RateIntegration’s RLM carrier-customers have found this approach results in many more promotions that can more closely target subscribers in a highly targeted and timely manner. RLM also tracks market opportunities and changing market conditions, and encourages the iteration of ideas on the inbound marketing side.” added Mike Cannon, RateIntegration’s Global VP of Sales.

RLM 3.0 is operational at a number of existing customer accounts. Please contact the company for detailed product and pricing information.

About RateIntegration
Founded in 1999, RateIntegration established itself in the early part of this decade as a communications industry leader with its core PriceMaker™ platform, an innovative real-time, rules-based and massively scalable event processing platform. PriceMaker was widely adopted for charging, rating, loyalty, billing and settlement solutions at Tier 1 providers around the world.

Based on extensive customer feedback, in 2006-2007, PriceMaker was extended to included account and profile management and upgraded to RLM (RateIntegration Loyalty Manager) to focus on Customer Loyalty Management for the global Telecom, Media, Entertainment, Web 2.0 and Financial Services markets. RateIntegration has over 25 customers worldwide including several long-established Tier I carriers like BT, Vodafone, KPN, Swisscom, and TeliaSonera as well as emerging market carriers like Zain and iDEA.

RLM is the industry’s only real-time, third-generation Customer Loyalty Management solution that supports all levels of promotion complexity from simple mass-marketed loyalty campaigns to programs based on highly targeted micro-segmentation using real-time customer profiles in order to deliver personalized, “just-in-time”, context-sensitive recommendations, advertising, and promotions.

RLM is a “third-generation” solution because it empowers business users to define, manage and launch all such loyalty plans and promotions without any IT programming and because it can be implemented rapidly without changing or replacing any of the existing business support systems in place.

RateIntegration has its corporate headquarters in the Research Triangle Park, Raleigh, NC, USA. Other office locations include New Jersey and California (N. America), Cochabamba, Bolivia (CALA), London UK (EMEA), Singapore and New Delhi, India (Asia).

For More Information:

Please contact RateIntegration Marketing Communications
E-mail: publicrelations@rateintegration.com

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