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Island Data Changes Name to Overtone
SAN FRANCISCO, CA — January 26, 2009 —Island Data Corporation announced today that it is changing its name to Overtone, Inc. First established in 1995, Overtone builds upon 14 years’ experience in customer intelligence technologies.
“The 250 million customer comments and conversations we have captured and analyzed have provided actionable insights to help our customers keep their fingers on the pulse of their brands and consumers,” said Craig Brennan, CEO of Overtone. “Our new corporate identity better reflects our mission to enable leading companies to continuously monitor their brand experience and better engage consumers.”
Overtone’s flagship product, Insight RT™ also gets a new name: Open Mic™. Open Mic is an integrated listening system that continuously collects, analyzes and reports on consumer sentiment and attitudes across all interaction channels including social media. Open Mic delivers actionable insights and dynamic engagement based on customer comments and conversations. Overtone’s clients use Open Mic to focus their brand promise, increase customer loyalty, and drive product and service innovation.
“Open Mic represents our commitment to make it easy for consumers to be heard,” says Neil Patil, CMO of Overtone. “Wherever you see the Open Mic symbol, you can trust that a company is listening to their customers all the time.”
About Island Data Corporation
Island Data Corporation, www.islanddata.com, delivers real-time customer intelligence to many of the world's most innovative global enterprises. Going beyond conventional market research tools, Island Data's software-as-a-service, Insight RT™, gleans actionable intelligence from uniquely valuable unstructured customer-generated content. Insight RT offers a strategic advantage to fast-moving customer-focused companies by capturing, categorizing, analyzing, and reporting customer feedback in a simple-to-use, on-demand interface. Customer Intelligence, Customer Loyalty, Voice of the Customer and Social Community Managers can identify, track and respond to key performance indicators and emerging customer issues. Industry leaders Microsoft, Wal-Mart, Yahoo, and eHarmony have deployed Insight RT to drive continuous improvement of their product innovation, brand reputation, and customer service business practices. Island Data is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures.