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Early Stage Evangelist Russell Wirth to Lead Sales Mission at Overtone
Early Stage Evangelist Russell Wirth to Lead Sales Mission at Overtone
SAN FRANCISCO, CA -- January 20, 2009-- Overtone, Inc. today announced that technology industry veteran Russell Wirth has joined the company as Senior Vice President of Sales and member of the executive team.
“Above his stellar character and reputation,” said Craig Brennan, CEO of Overtone, “Russell’s track record of bringing new customer-centric analytics and market intelligence solutions to the market makes him a huge win for us. We’re thrilled to have him on the team.”
Wirth brings over 20 year’s experience ramping up growth and market penetration for early stage companies in new information, media and analytics segments. Most recently, Wirth was Senior Vice President of Sales at PopularMedia, a Sequoia Capital backed start up providing SaaS viral marketing services.
Previously, as Vice President of Sales at Coremetrics, Wirth oversaw revenue growth from $4 to $45 million and an increase in customers from 100 to over 1,000 in the span of 4 years. Coremetrics provides web analytics to leading multi-channel businesses including JC Penney, Staples, Bank of America and many others.
Wirth also served as Vice President of Business Development at IRI Software, a Nielson competitor, and headed up sales for business intelligence software provider Crystal Decisions, where he built and led the western region field sales team.
"This is the right technology at the right time," commented Wirth. "Everyone knows that a brand is all about customer experience, and Overtone has the solution that continuously lets companies know how they are delivering on customer expectations in real-time. I'm happy to join such a strong team, and look forward to bringing this integrated listening system to the wider market.”
About Island Data Corporation
Island Data Corporation, www.islanddata.com, delivers real-time customer intelligence to many of the world's most innovative global enterprises. Going beyond conventional market research tools, Island Data's software-as-a-service, Insight RT™, gleans actionable intelligence from uniquely valuable unstructured customer-generated content. Insight RT offers a strategic advantage to fast-moving customer-focused companies by capturing, categorizing, analyzing, and reporting customer feedback in a simple-to-use, on-demand interface. Customer Intelligence, Customer Loyalty, Voice of the Customer and Social Community Managers can identify, track and respond to key performance indicators and emerging customer issues. Industry leaders Microsoft, Wal-Mart, Yahoo, and eHarmony have deployed Insight RT to drive continuous improvement of their product innovation, brand reputation, and customer service business practices. Island Data is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures.